Cognitive Bias1

I’m your host, Tim Simmons, and today we’re going to look at cognitive bias. These are factors that affect our ability to make good decisions and reasonable judgments.
Every day, you make thousands of decisions. Some are big, like hiring a new employee or investing in a particular marketing strategy. Others are relatively minor, like how much paper to order or where to go for lunch. For many of us, these decisions are based on a combination of intuition, available information, and other people’s perspectives. But how do you know your decisions are truly optimal?